Recently I attended a Online and Social Media Ministry workshop offered through the Academy for Leadership Excellence that was led by Dan Wunderlich of Defining Grace who helps ministry leaders better reach our communities – especially emerging generations. Here are a few notes taken on how to use Facebook in churches.
Christianity is fundamentally a communication event. Telling stories is the key to success. Telling stories is the future of social media.
If your social media messages don’t capture the attention of folks, it doesn’t matter what you are offering and how good it is.
Facebook is the most important social media tool. If you are only going to have one media platform you should use Facebook and do it well before adding others. (Instagram would be the next one to add once you are doing Facebook well.)
Videos get 7 times the engagement of any other post. Add sub-titles to your videos since they are muted by default. (Google ‘how to add sub-titles’.) Shoot video in square or vertical to take up the most real estate on your newsfeed. Start the video with some compelling imagery to capture people’s attention before moving into the content. Facebook live works well in some instances, not ideal for streaming sermons. Go back and archive Facebook live videos. Facebook live needs to be interactive where you can respond to those posting comments and questions while you are streaming.
Form an engagement team of folks who you can get to like stuff on Facebook. This will help it to show up in more people’s newsfeeds. This is the easiest form of evangelism you can use.
Posts should be short with a link to something else. 40 characters or less create the most amount of engagement. Use images.
Use your Facebook page to disciple people and create stuff that people will share with their friends.
Facebook is the most cost-effective advertising tool right now for churches.
Try to communicate in a friends and families way.
Calls to action work on Facebook. Ask people to do something at the end of the post.
Not sure where to begin? Check out the Facebook pages of churches who do social media well to see the kinds of things they are posting that are gaining momentum and try doing similar things.
Let’s get started!
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Claire – How to use Facebook in Churches
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